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Isabelle Maignan, David A. Ralston. Corporate Social Responsibility in Europe and the U.S.: Insights from Businesses' Self-Presentations. Journal of International Business Studies, Vol. 33, 2002.
Global Corporate Governance and Social Responsibility
Kinard, J., Smith, M.E., & Kinard, B.R. June 2003, "Business executives' attitudes toward social responsibility: Past and present", American Business Review vol. 21, no. 2, pp. 87.
Corporate Social Responsibility
Regenold, S. (2004). Does HP have the bright stuff? Retrieved from [2]http://www.presentations.com/presentations/techn ology/article_display.jsp?vnu_content_id=1000729993.
Hewlett Packard
Gierow, Karl Ragnar. "Presentation Speech: The Nobel Prize in Literature 1976." The Official Web site of The Nobel Foundation. Retrieved October 9, 2003: http://www.nobel.se/literature/laureates/1976/presentation-speech.html
Saul Bellow's "Henderson the Rain King"
Lenny, R.H. "Hershey's." CAGNY Conference Presentation. Feb. 18, 2004. Slides 5, 8, 10, 13, 15, 23-26, 39, 41-42, 44-48, 57-58, 84, 89, 92-93, 99. Accessed Mar. 26, 2004: http://media.corporate-ir.net/media_files/NYS/HSY/presentations/hsy_021904/sld001.ht
Hershey's "Swoops"
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