Yan, R. (2004a) Short-term results: The litmus test for success in China, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China
Yan, R. (2004b) To reach China's consumers, adapt to Guo Qing, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China
Zeng, M. and Williamson, P.J. (2004) The hidden dragons, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China
Ghemawat, P. (2004) The forgotten strategy, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China
Xin, K. and Pucik, V. (2004) Trouble in paradise, Harvard Business Review on Doing Business in China. Boston, MA: Harvard Business School Press.
Internationalization Challenges and Strategies in China
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