Murphy, J. J. The Concepts of Vision and Mission Revisited: Case Histories Wal-Mart, Hewlet Packward, Matsushita Appliances and the Body Shop. Retrieved from http://www.negotiationeurope.com/articles/mission-vision.htmlAccessed on 5 July, 2005
Business Ethics
British Airways Web Site (2004). At [1]http://www.ba.com
The Airline Industry and British Airways
Dana, L., Vignali, D. (1999), "British Airways Plc", International Marketing Review, Vol. 16, No. 4/5, pp278-290
The Airline Industry and British Airways
British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways
"Vision, Mission, Key Success factors, Core Values" Retrieved from http://www.ottawahospital.on.ca/about/mission-e.asp Accessed on 12 July, 2005
Community Hospital Case Study
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