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BRITISH AIRWAYS STRATEGIC ANALYSIS Definition by WordNet

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Sources list for BRITISH AIRWAYS STRATEGIC ANALYSIS

British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways

Dana, L., Vignali, D. (1999), "British Airways Plc", International Marketing Review, Vol. 16, No. 4/5, pp278-290
The Airline Industry and British Airways

British Airways Web Site (2004). At [1]http://www.ba.com
The Airline Industry and British Airways

"Strategic Management and Strategic Competitiveness" Retrieved From http://www.uic.edu/classes/mgmt/mgmt495tl/Chapter1_Slides.ppt Accessed on 23 June, 2005
Strategic Management in the 21st Century

Westley, F. and Mintzberg, H. (1989), "Visionary leadership and strategic management", Strategic Management Journal, 10, pp. 17-32.
Leadership

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BRITISH AIRWAYS STRATEGIC ANALYSIS essays

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The Airline Industry and British Airways
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A detailed marketing communications plan for British Airways European Passenger Business. It includes up-to-date situational analysis (PEST and SWOT), aims and objectives and a strategy for achieving results. -- 3,750 words; 11 sources; MLA
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