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Papers Available for British Airways Positioning Strategy |
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Sources list for BRITISH AIRWAYS POSITIONING STRATEGY |
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British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways
British Airways Web Site (2004). At [1]http://www.ba.com
The Airline Industry and British Airways
Dana, L., Vignali, D. (1999), "British Airways Plc", International Marketing Review, Vol. 16, No. 4/5, pp278-290
The Airline Industry and British Airways
Crowther, D. (2004). Positioning: How to own a piece of your customer's mind. Public Relations and Publicity Blog. Retrieved April 23, 2005 from [2]http://101publicrelations.com/blog/positioning_h ow_to_own_a_piece_of_your_customers_mind_000268.html
PR Communications Analysis
"Dexamethasone decreases the pro- to anti - inflammatory cytokine ratio during cardiac surgery - El azab et al. 88 (4): 496 - British Journal of Anesthesia." British Journal of Anesthesia. 2002. The Board of Management and Trustees of the British Journal
Steroids in Surgery
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