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Papers Available for British Airways Porters 5 Forces |
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Sources list for BRITISH AIRWAYS PORTERS 5 FORCES |
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Dana, L., Vignali, D. (1999), "British Airways Plc", International Marketing Review, Vol. 16, No. 4/5, pp278-290
The Airline Industry and British Airways
British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways
British Airways Web Site (2004). At [1]http://www.ba.com
The Airline Industry and British Airways
Nickols, F. 2000. Industry analysis a la Michael Porter. Five Forces Affecting Competitive Strategy. Distance Consulting. http://home.att.net/~nichols/five_forces.htm
Competitive Strategy
QuickMBA. "Porter's Five Forces." Retrieved March 27, 2004. Available: http://www.quickmba.com/strategy/porter.shtml
"Five Forces Analysis of Competitive Structure"
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