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British Airways (2004) `BA Brand'; Available online: www.babrand.com.
British Airways

British Airways Web Site (2004). At [1]http://www.ba.com
The Airline Industry and British Airways

Dana, L., Vignali, D. (1999), "British Airways Plc", International Marketing Review, Vol. 16, No. 4/5, pp278-290
The Airline Industry and British Airways

Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150
The Airline Industry and British Airways

Gamble, A. `Britain in Decline: Economic Policy, Political Strategy and the British State' (London, 1994)
The 1964 Conservative Defeat