Genuario, L. (2004) "Pharmaceutical labeling: driven mainly by brand protection concerns and regulations, pharmaceutical labels are becoming ever more sophisticated." Label & Narrow Web. 9(6), 54-59.
Pharmaceutical Counterfeiting
Rideg, T. & Price, J. (2003). "When is it time to go into Brazil? Reading Brazil's business cycle." Tendencias Media Cycle. 4, December 2004: http://tendencias.infoamericas.com/article_archive/2003/040/040_economic_outlook.htm
Business in Brazil
Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
Lichenberg, F. (2001). Cipro and the Risk of Violating Pharmaceutical Patents. Retrieved March 10, 2005, from National Center for Policy Analysis Web site: http://www.ncpa.org/pub/ba/ba380/
The Pharmaceutical Industry
The Pharmaceutical Industry: From Bad to Awful (2004) The Economist November 27, 2004.
The Pharmaceutical Industry
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