Branding Dissertations essays

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	1	BRANDING DISSERTATIONS Definition by WordNet
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Marketing and Branding
An analysis of the effect of marketing and branding on consumer behavior. — 5,324 words; 18 sources; MLA
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Branding Strategies
An examination of branding strategies in light of today's technological developments. — 2,674 words; 27 sources; APA
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E-Commerce Strategies
This paper is a dissertation based on actual phone interviews and surveys for an e-business strategy for Waseta International Trading Company in China's nutrition industry. — 11,360 words; 34 sources; APA
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Promotional Strategies in Quick Service Restaurants
An in-depth look at promotional strategies employed in the UK by fast food chains. — 9,398 words; 24 sources; APA
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The International Automobile Industry
This paper is a research project which analyzes the strategies by which international automobile companies, especially General Motors, can gain a competitive advantage in overseas countries. — 10,540 words; 45 sources; MLA
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	3	Sources list for BRANDING DISSERTATIONS
	Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons. Tesco Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185. Marketing and Branding