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BRANDING CITIGROUP TRAVELERS CASE Definition by WordNet

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Sources list for BRANDING CITIGROUP TRAVELERS CASE

Citigroup Press Release. (10 May 2004) "Citigroup Reaches Settlement on WorldCom Class Action Litigation for $1.64 Billion After-Tax." Citigroup Official Website. Press Releases. Retrieved 21 Feb at http://www.citigroup.com/citigroup/press/2004/040510a.ht
Accounting Scandals

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

Temporal, Paul. Lee, K.C. (2001). Hi-Tech Hi-Touch Branding : Creating Brand Power in the Age of Technology. John Wiley & Sons.
Tesco

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BRANDING CITIGROUP TRAVELERS CASE essays

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