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Sources list for BRAND STRATEGY RESEARCH PAPERS

Intagliata, Jim, Norm Smallwood and Dave Ulrich. (2000). "Leveraging Leadership Competencies to Produce Leadership Brand: Creating Distinctiveness by Focusing on Strategy and Results." Human Resource Planning, 23(3):12.
Successful Leadership

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Sappington, D. and B. Wernerfelt. (1985) To Brand or Not To Brand? A Theoretical and Empirical Question. Journal of Business, 58, 279-93.
Competitive Strategy

Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics

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BRAND STRATEGY RESEARCH PAPERS essays

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