| |
Intagliata, Jim, Norm Smallwood and Dave Ulrich. (2000). "Leveraging Leadership Competencies to Produce Leadership Brand: Creating Distinctiveness by Focusing on Strategy and Results." Human Resource Planning, 23(3):12.
Successful Leadership
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Sappington, D. and B. Wernerfelt. (1985) To Brand or Not To Brand? A Theoretical and Empirical Question. Journal of Business, 58, 279-93.
Competitive Strategy
Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
|
|