Brand Strategies In The Beer Industry essays

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	3	Sources list for BRAND STRATEGIES IN THE BEER INDUSTRY
	Forsythe, T. 1998, 'Building Global and Apparel Brand Image Strategies: A Cross-National Model,' Available at://www.ntcresearch.org/pdf-rpts/AnRp98/i98-a06.pdf. Internationalization of Branding Spaeth, A. (2001). Airline Branding Strategies. Flug Revue 09/2001, page 20. United Airlines Roth, P. The effects of culture and socio-economics on the performance of global brand image strategies, Journal of Marketing Research, XXXII, 1995. Influences on Food Choices of the Elderly in the UK Mason, H.C. & R.G. Milne. (1994). An Approach for Identifying Cannibalisation within Product Line Extension and Multi-Brand Strategies, Journal of Business Research, 31(1):163-170. Customer Relationship Management (CRM) Tauber, E. M. (1988). "Brand Leverage: Strategy for Growth in a Cost-Control World.", Journal of Advertising Research, Vol. 28, Issue 4, pp. 26-30. Marketing and Branding