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Nike's Marketing Strategy
A discussion on Nike's commodification of a product and the presentation of a lifestyle. — 2,000 words; 10 sources; APA
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Nike's Marketing Strategy
An analysis of Nike's successful marketing strategy. — 1,234 words; 12 sources; APA
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Nike's Impact on American Culture
An assessment of Nike's significant social impact and influence on American culture. — 1,366 words; 10 sources; APA
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Promotion for Nike's "Shox iD" Shoe
Analysis of Nike's advertising and marketing approach for its "Shox iD" shoe. — 1,232 words; 3 sources; APA
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Case Analysis: Nike's Dispute
An examination of Nike's dispute with the University of Oregon. — 2,138 words; 1 sources; APA
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Richardson, P., Jain, A., Dick, A. 1996, 'The Influence of Store Aesthetics on Evaluation of Private Label Brands,' The Journal of Product and Brand Management, vol. 5, no. 1, pp. 19-27.
Internationalization of Branding

Kotlerr, P. anmd Gertner, D. "Country as Brand Product and beyond: A place marketing perspective London UK: Journal of Brand Management, April, 2002
Coca Cola in India

Gehlar, M., Regmi, A., Stefanou, S., Zoumas, B. 2005, 'Brand Leadership and Product Innovation as Firm Strategies in Global Food Markets,' Available at: http://www.ifama.org/conferences/2005Conference/Papers&Discussions/1131_Paper_Final.pdf.
Internationalization of Branding

Sun Microsystems, Inc. Solutions: Education and Research. Retrieved on May 20, 2005, from http://www.sun.com/products-n-solutions/edu/solutions/index.html#business_solutions.
Sun Microsystems, Inc.

Wernerfelt, B. 1988. Umbrella Branding as a Sign of New Product Quality: An Example of Signaling by Posting a Bond. Journal of Economics,19(3), pp. 458-63.
Moral Development through the Use of Multimedia