Brand Name Generic essays

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	1	BRAND NAME GENERIC Definition by WordNet
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The Quest for Quality and the Status Symbol
Shows why consumers choose brand names over generic products. — 1,650 words; 3 sources;
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Governments and Pharmaceutical Companies
This paper presents a research proposal to explore the effects of a long-term customer relationship in the pharmaceutical field. — 2,017 words; 21 sources; MLA
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"The Financial Times"
This paper presented as a case study focuses on the current status and positioning of the "Financial Times" in the global media market. — 1,613 words; 3 sources; MLA
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St. John's Wort
A discussion of the uses and side effects of using St. John's Wort to treat depression in adults. — 1,194 words; 5 sources; MLA
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High Cost of Medications
A paper reviewing the effect of the high cost of medications on society and health services. — 1,280 words; 4 sources; APA
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	3	Sources list for BRAND NAME GENERIC
	Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd. Brand Names Versus Generics Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185. Marketing and Branding