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Papers Available for Brand Marketing |
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Brand Marketing and more essays - all the Essays and Term Papers for you...
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Sources list for BRAND MARKETING |
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James, D. (2002, February 18). Skoda is Taken from Trash to Treasure: TV Campaign Boosts Car's Brand Mileage. Marketing News. Chicago. Vol. 36: 4, p. 4+. Retrieved Nov. 2, 2004: http://college.hmco.com/business/gillespie/global_marketing/1e/students/readi
Skoda
Lane, V. and R. Jacobson. (1995). Stock Market Reactions to Brand Extension Announcement: The effect of brand attitude and familiarity. Journal of Marketing, 59(1):63-77.
Customer Relationship Management (CRM)
Solomon, M. (2003). Conquering Consumerspace: Marketing Strategies for a Branded World. NY: AMACOM Books.
The Tweenager Youth Market
Wells, Melanie. "Sporting an Ad Blitz--Marketers Tie Brand Names to Major Events." USA Today, December 8, 1995.
Ambush Marketing
Using Customer Insights to Build Brand Loyalty and Increase Marketing ROI (2004)Insight Driven Marketing -Accenture Research Report [Online located at: http://www.marketingpilot.com/downloads/White_Papers_&_Reviews/AccentureReport.pdf]
Strategic Management Analysis
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