Brand Management essays

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	1	BRAND MANAGEMENT Definition by WordNet
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Brand Identity
Blueprinting the Levis brand. — 650 words; 4 sources;
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Brand Health Audit Exercise
This paper discusses a brand health audit exercise of the Research in Motion (RIM) brand. — 1,935 words; 2 sources; MLA
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Brand Success of Airlines
This paper discusses brand success in the airline industry with special references to Virgin Atlantic Airways. — 9,718 words; 31 sources; MLA
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Bill Merrilees on "Brand Orientation"
A look at an article by Bill Merrilees on the theory of "brand orientation". — 1,000 words; 1 sources; MLA
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Consumer Behavior and Unilever's Dove Brand
An analysis of Unilever's successful repositioning and growth of the Dove brand. — 1,642 words; 14 sources; APA
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	3	Sources list for BRAND MANAGEMENT
	1. Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited. The Harley-Davidson Case Low G.S.; Mohr J.J.. Advertising vs sales promotion: a brand management perspective. Journal of Product and Brand Management. June 2000, vol. 9, no. 6, pp. 389-414(26). Emerald Group Publishing Limited. The Harley-Davidson Case Aaker, David A. 1991, Managing Brand Equity, New York, Free Press. Internationalization of Branding Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm Brand Names Versus Generics Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67. Consumer Behavior Study in International Banking