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Papers Available for Brand Loyalty Of Starbucks Coffee |
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Sources list for BRAND LOYALTY OF STARBUCKS COFFEE |
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Official Web site of Starbucks Coffee Company (Starbucks Corporation). Available at: http://www.starbucks.com.
Marketing Starbucks
Annual Report and Accounts 2003. Starbucks Coffee. 15 Oct. 2004. <http://www.starbucks.com/aboutus/csrannualreport.asp>
IT and Starbucks
Starbucks: A Model Global Corporate Citizen, February 3, 2005. http://www.business-ethics.com/starbucks_coffee_company1.htm
Starbucks Corporation
Starbucks Coffee: Expansion in Asia. Retrieved from http://www3.interscience.wiley.com:8100/legacy/college/kotabe/0471230626/text_cases/starbucks.doc Accessed on April 14, 2005
Barnes and Noble
Nelson, Bob. Brewing Employee Commitment At Starbucks Coffee. New York: Nelson, 1 Aug. 2002.
Starbucks and the Guatemalan Coffee Question
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