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Victoria’s Secret in Thailand
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Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
"Financing Development: Issues for a South Agenda." (April 1999). The South Centre, Chemin du Champ-d'Anier 17, 1211 Geneva 19, Switzerland. [Online]. Available: http:// www.southcentre.org/publications/financing/toc.htm.
Financing Options of Developing Countries
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