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Papers Available for Brand Financing |
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Sources list for BRAND FINANCING |
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UnitedHealth Group. Ed. Yahoo Finance. Yahoo Finance. <http://finance.yahoo.com/q?s=UNH&d=t>.
United Health Group Stock
Limited Brands. (2004). Yahoo! Finance: Multex Business Guide. Available: http://finance. yahoo.com/q/pr?s=LTD.
Victoria’s Secret in Thailand
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
"Financing Development: Issues for a South Agenda." (April 1999). The South Centre, Chemin du Champ-d'Anier 17, 1211 Geneva 19, Switzerland. [Online]. Available: http:// www.southcentre.org/publications/financing/toc.htm.
Financing Options of Developing Countries
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