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Brand Failure and Success: Ford Edsel and the Ford Mustang
An examination of the brand failure of the Ford Edsel and the brand success of the Ford Mustang. — 3,750 words; 6 sources; APA
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Brand Revitalization
A review of an article by Merrilees on brand evolution and brand revitalization. — 1,000 words; APA
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Consumer Behavior and Unilever's Dove Brand
An analysis of Unilever's successful repositioning and growth of the Dove brand. — 1,642 words; 14 sources; APA
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Social Networking and Brand Loyalty
An in-depth analysis of how social networking is changing consumer behavior and brand loyalty. — 2,972 words; 15 sources; MLA
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Assessing the Anholt-GfK Roper Nation Brand Index
Analysis of the Anholt-GfK Roper Nation Brand Index in the context of international marketing. — 1,293 words; 13 sources; APA
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Sources list for BRAND FAILURES LEVIS
  
 
Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Buchanan, James M., "Market Failure And Political Failure", Cato Journal, Vol. 8, No. 1 (Spring/Summer 1988).
Government Failures

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics