Brand Extension essays

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	1	BRAND EXTENSION Definition by WordNet
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Marks and Spencer: Brand Stretching
A study examining the Marks and Spencer brand (M&S), to show whether or not M&S can stretch their brand onto new areas. — 16,388 words; 36 sources; MLA
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A Nike Extension Product
A marketing plan for the Nike extension product of a Nike gym. — 927 words; 3 sources; APA
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Marketing and Branding
An analysis of the effect of marketing and branding on consumer behavior. — 5,324 words; 18 sources; MLA
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Dell Brand Loyalty
An examination of the customer service at Dell, Inc. — 750 words; 4 sources; APA
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Branding Strategies
Presents a research project to study how branding strategies and techniques are changing to become more agile in responds to changing internal and external organizational constraints. — 9,125 words; 148 sources; APA
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	3	Sources list for BRAND EXTENSION
	Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413. Marketing and Branding Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003. Managing Marketing Communications Van Osselaer, S. & Alba, Joseph. "Locus of Equity and Brand Extension." Journal of Consumer Research. Vol. 29, March 2003. Managing Marketing Communications Czellar, S. 2002. Consumer Attitude Toward Brand Extensions: An Integrative Model and Research Propositions, Section HEC 40, Boulevard du Pont-a'Arve, 1211 Geneva 4, Switzerland. Brand Extension in the Food Industry Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41. Brand Extension in the Food Industry