Sources list for BRAND EXPOSURE IN POPULAR MEDIA

Stice, E., Shaw, H. E., Schupak-Neuberg, E. Stein, R.I. (1994). Relation of Media Exposure to Eating Disorder Symptomatology- An Examination of Mediating Mechanisms. Journal of Abnormal Psychology, 4, 836-840.
Eating Disorders and the Media

Dean, D. H. (1999). Brand Endorsement, Popularity and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes. Journal of Advertising, 28(3), 1. Retrieved July 31, 2005, from Questia database, http://www.questia.com.
Organic Foods Purchase

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

Martial Arts, Now and Zen; Popular Kung Fu Movies Kick Up Exposure for Shaolin Monks. (April 19, 2002). The Washington Times, A16.
Shaolin Buddhist Monk