Brand Evaluation Using Attributes On Sportswear Adidas And Nike essays

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	3	Sources list for BRAND EVALUATION USING ATTRIBUTES ON SPORTSWEAR ADIDAS AND NIKE
	Park, C.W., Milberg, S., & Lawson, R. (1991). "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency", Journal of Consumer Research, Vol. 18, September, pp. 185-193. Marketing and Branding Milewicz, J. & Herbig. P. (1994). "Evaluating the Brand Extension Decision Using a Model of Reputation Building", Journal of Product and Brand Management, Vol. 3, No. 1, pp. 39-47. Marketing and Branding Weitz, B. A. (1991). "Role of Product Knowledge in Evaluation of Brand Extension.", Advances in Consumer Research, Vol. 18, Issue 1., pp. 407-413. Marketing and Branding Keller, K. 2003, 'Consumer Evaluations of Brand Extensions,' Journal of Marketing, vol. 54, no.1, pp. 27-41. Internationalization of Branding Aaker, D.A. &Keller, K.L. 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing, 54 (1), 27-41. Brand Extension in the Food Industry