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BRAND EQUITY Definition by WordNet

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Sources list for BRAND EQUITY

Leuthesser, L. (2001). Brand equity: capitalizing on intellectual capital. Ivey Business Journal.
Brand Equity

Keller, K.L. (2001). Building customer-based brand equity. Marketing Management, 10(2): 14-19.
Brand Equity

Aaker, David A. 1991, Managing Brand Equity, New York, Free Press.
Internationalization of Branding

Lin, Chien-Haung; & Kao, Danny T. (2004). The Impacts of Country-of-Origin on Brand Equity. The Journal of American Academy of Business, 37-40.
Marketing e-Health Services

Haigh, D. (1999). Putting a Price on Brand Equity. In How to Use Advertising to Build Strong Brands, John Philip Johns, ed. Thousand Oaks, CA: Sage Publications.
Brand Equity

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BRAND EQUITY essays

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Brand Equity
A literature review of articles about brand equity. -- 1,150 words; 5 sources; APA
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This paper discusses creating and retaining offline brand equity by means of the Internet. -- 1,500 words; 5 sources; MLA
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Brand Equity
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