Brand Equity Thesis essays

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	1	BRAND EQUITY THESIS Definition by WordNet
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Brand Equity
Discusses the importance of brand equity to a company and how to go about increasing brand equity. — 3,850 words; 12 sources; APA
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Internet Brand Equity
This paper discusses creating and retaining offline brand equity by means of the Internet. — 1,500 words; 5 sources; MLA
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Brand Health Audit Exercise
This paper discusses a brand health audit exercise of the Research in Motion (RIM) brand. — 1,935 words; 2 sources; MLA
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Brand Success of Airlines
This paper discusses brand success in the airline industry with special references to Virgin Atlantic Airways. — 9,718 words; 31 sources; MLA
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Assessing the Anholt-GfK Roper Nation Brand Index
Analysis of the Anholt-GfK Roper Nation Brand Index in the context of international marketing. — 1,293 words; 13 sources; APA
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	3	Sources list for BRAND EQUITY THESIS
	Leuthesser, L. (2001). Brand equity: capitalizing on intellectual capital. Ivey Business Journal. Brand Equity Keller, K.L. (2001). Building customer-based brand equity. Marketing Management, 10(2): 14-19. Brand Equity Aaker, David A. 1991, Managing Brand Equity, New York, Free Press. Internationalization of Branding Lin, Chien-Haung; & Kao, Danny T. (2004). The Impacts of Country-of-Origin on Brand Equity. The Journal of American Academy of Business, 37-40. Marketing e-Health Services Haigh, D. (1999). Putting a Price on Brand Equity. In How to Use Advertising to Build Strong Brands, John Philip Johns, ed. Thousand Oaks, CA: Sage Publications. Brand Equity