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Kemper, Vicki. "THE NATION; Brand-Name Medicine Prices Outpace Inflation, Studies Say." [HOME EDITION]. Los Angeles Times 26 May 2004: A.17. Los Angeles Times. ProQuest. Carlsbad City Lib., Carlsbad CA. 09 May 2005 <http://www.proquest.com/>.
Prescription Drug Pricing in America
Haigh, D. (1999). Putting a Price on Brand Equity. In How to Use Advertising to Build Strong Brands, John Philip Johns, ed. Thousand Oaks, CA: Sage Publications.
Brand Equity
Naylor, Gillian & Zeithaml, V. "Price and Brand Name as Indicators of Quality Dimensions." Journal of the Academy of Marketing Science, 28 (August) 2000, 3590374
Managing Marketing Communications
Haber, Gary. (May 7, 2003) "Kmart hopes pricing, brand names work: It's a lean operation leaving bankruptcy." Detroit Free Press. Retrieved on September 12, 2004. http://www.freep.com/money/business/kbox7_20030507.htm.
Kmart
Naylor, Gillian & Zeithaml, V. "Price and Brand Name as Indicators of Quality Dimensions." Journal of the Academy of Marketing Science, 28 (August) 2000, 3590374
Managing Marketing Communications
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