Kemper, Vicki. "THE NATION; Brand-Name Medicine Prices Outpace Inflation, Studies Say." [HOME EDITION]. Los Angeles Times 26 May 2004: A.17. Los Angeles Times. ProQuest. Carlsbad City Lib., Carlsbad CA. 09 May 2005 <http://www.proquest.com/>.
Prescription Drug Pricing in America
Haigh, D. (1999). Putting a Price on Brand Equity. In How to Use Advertising to Build Strong Brands, John Philip Johns, ed. Thousand Oaks, CA: Sage Publications.
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Haber, Gary. (May 7, 2003) "Kmart hopes pricing, brand names work: It's a lean operation leaving bankruptcy." Detroit Free Press. Retrieved on September 12, 2004. http://www.freep.com/money/business/kbox7_20030507.htm.
Kmart
Naylor, Gillian & Zeithaml, V. "Price and Brand Name as Indicators of Quality Dimensions." Journal of the Academy of Marketing Science, 28 (August) 2000, 3590374
Managing Marketing Communications
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