Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs
Donaldson, E. Talbot. 1966. "Kinship in Beowulf." in Beowulf: Bloom's Notes. Harold Bloom, ed. Philadelphia: Chelsea House Publishers.
"Beowulf"
Abrams, Rhonda. "Creating Customer Loyalty." Inc. Jan. 2003, Inc.com. 27 Nov. 2004. <http://www.inc.com/articles/2003/01/25082.html>.
Loyalty Programs
News excerpts from Wiredhotlier.com titled, "Hotel Loyalty Programs Seen Having Minimal Impact", September 2001, Reuters
Customer Loyalty in the Hotel Industry
Author not available, 1998, Profits from Loyalty Time (November 9), 12
Employee Loyalty
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