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BENETTON'S BRAND ARCHITECTURE Definition by WordNet

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Sources list for BENETTON'S BRAND ARCHITECTURE

Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics

From Human Architecture to Architectural Structure: Part I: Brunelleschi and the Origin of Linear Perspective. February 14, 2005. http://www.crs4.it/Ars/arshtml/arch1.html
Descartes' "Trademark Argument"

"Jencks's Theory of Evolution an Overview of Twentieth-Century Architecture." The Architectural Review July 2000: 76.
The Innovative Ideas of Le Corbusier

Jencks Charles; The New Paradigm in Architecture; The Architectural Review, Vol. 213, February 2003
The Chrysler Building

Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking

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BENETTON'S BRAND ARCHITECTURE essays

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