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Papers Available for Benefits Of Product Placement |
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Sources list for BENEFITS OF PRODUCT PLACEMENT |
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Turcotte, S. (1995). Gimme a Bud! The Feature Film Product Placement Industry: Benefits to Corporate America. Accessed April 28, 2004, at: http://advertising.utexas.edu/research/papers/Turcotte/bencorpamer.html
Product Placement
Turcotte, Samuel Article Title: "Benefits to Corporate America" From "Gimme A Bud! The Feature Film Product Placement Industry, The University of Texas at Austin, 1995. URL: http://advertising.utexas.edu/research/papers/Turcotte/bencorpamer.html
Product Placement in Movies or Television
Neer, Katherine. How Product Placement Works. How Stuff Works. 08 April 2004. http://entertainment.howstuffworks.com/product-placement1.htm
Product Placement in Films
Buss, Dale. PRODUCT-PLACEMENT HALL OF FAME. BusinessWeek.com. Updated June 11, 1998 by bwwebmaster Copyright 1998, by The McGraw-Hill Companies Inc. 08 April 2004. http://www.businessweek.com/1998/25/b3583062.htm
Product Placement in Films
Commercial Alert. Product Placement overview. 08 April 2004. http://www.commercialalert.org/index.php/category_id/1/subcategory_id/79/article_id/19
Product Placement in Films
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