Manktelow, James. (2003). SWOT Analysis: Understanding Strengths, Weaknesses, Opportunities and Threats. MindTools: Essential Skills for an Excellent Career. Retrieved October 27, 2003 from the World Wide Web: http://www.mindtools.com/ swot.html.
"Battered Women Fighting Back!"
Hafner, Arthur W; Hibbert, Erica L. (May 31, 2001) "SWOT Analysis: Microsoft Corporation" Retrieved from http://www.bsu.edu/libraries/ahafner/awh-th-swot-ms.htm Accessed on 15 January 2005
Microsoft Corporation
SWOT Analysis. (2004) http://www.marketingteacher.com/Lessons/lesson_swot.htm
Global and Domestic Marketing Decisions
Scheinman, Marc N. "Beer Baron: Grupo Modelo CEO Carlos Fernandez sets a deadline for catapulting his company into the world's Top 5 beer brewers--2004." Latin CEO: Executive Strategies for the Americas; 1/1/2000; Highbeam Research. 19 November 2004 http:
Corona in Europe
"Corona Extra Enjoys Int'l Dominance Corona Extra, the flagship beer for Grupo Modelo, has been the No. 1 beer company in Mexico for many years, and today reigns as the leading export from Mexico, in effect serving as Mexico's ambassador to the world." Ko
Corona in Europe
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