WATERSHED AWARENESS Mid-America Regional Council Water Quality Program Promotions Plan 2003-2004, available from: http://www.marc.org/watershed/pubedplan.pdf#search='promotional%20campaign'
A Promotional Campaign
Financial Services Authority. (2002). The FSA's regulatory approach to financial promotions. U.K.: Financial Services Authority. Available from: http://www.fsa.gov.uk/pubs/other/fin_promo.pdf Accessed 8^th February 2005
Advertising and Sales Promotion
Scheinman, Marc N. "Beer Baron: Grupo Modelo CEO Carlos Fernandez sets a deadline for catapulting his company into the world's Top 5 beer brewers--2004." Latin CEO: Executive Strategies for the Americas; 1/1/2000; Highbeam Research. 19 November 2004 http:
Corona in Europe
"Corona Extra Enjoys Int'l Dominance Corona Extra, the flagship beer for Grupo Modelo, has been the No. 1 beer company in Mexico for many years, and today reigns as the leading export from Mexico, in effect serving as Mexico's ambassador to the world." Ko
Corona in Europe
Vode, Zorlon. The Evolution of a Disc Jockey in the Hip-Hop Culture. No date. Full Impact Promotions. December 15, 2004 <http://www.btinternet.com/~huggesey/evolution.htm>.
Hip Hop Culture and Identity
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