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Scheinman, Marc N. "Beer Baron: Grupo Modelo CEO Carlos Fernandez sets a deadline for catapulting his company into the world's Top 5 beer brewers--2004." Latin CEO: Executive Strategies for the Americas; 1/1/2000; Highbeam Research. 19 November 2004 http:
Corona in Europe
"Corona Extra Enjoys Int'l Dominance Corona Extra, the flagship beer for Grupo Modelo, has been the No. 1 beer company in Mexico for many years, and today reigns as the leading export from Mexico, in effect serving as Mexico's ambassador to the world." Ko
Corona in Europe
Schulz, Norbert; Stahl, Konrad. "Do Consumers Search for the Highest Price?" Oligopoly Equilibrium and Monopoly Optimum in Differentiated-Products Market." Rand Journal of Economics, Vol. 27, 1996, p. 549
"Five Forces Analysis of Competitive Structure"
Dixit, "Recent Developments in Oligopoly Theory," Economic Journal Review, 72: 12-17, 1982.
Micro-economics Game Theory
Fellner, W. "Competition among the Few: Oligopoly and Similar Market Structures." New York: A.A. Knopf, 1949, pp. 55-59
"Five Forces Analysis of Competitive Structure"
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