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Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling Technology Products To Mainstream Customers. New York: HarperCollins, 1991.
Corporate Innovation
Peltier, James.W., Schibrowsky, John .A., Schultz, Don. and Davis, John, (2002), "Interactive Psychographics: Cross-Selling in the Banking Industry," Journal of Advertising Research. 42(2): 7-22
Psychographics
Sell your products online with MonsterCommerce Shopping Cart Software! Retrieved from http://www.monstercommerce.com/?utm_source=business&utm_medium=ppc&utm_term=ecommerce Accessed on 7 August, 2005
E-Commerce
Ongena, S. and Smith, D. C. (2000). "What Determines the Number of Bank Relationships: Cross-country Evidence," Journal of Financial Intermediation, vol. 9 (January 2000), pp. 26-56.
Globalization and Banking
Mehegan, Sean (1995). The Database Game: Actually, It's Not A Game At All. Database Marketing Can Help You Sell More Product Than You Do Now. Restaurant Business, 9/1/1995.
Data Management
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