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Peltier, James.W., Schibrowsky, John .A., Schultz, Don. and Davis, John, (2002), "Interactive Psychographics: Cross-Selling in the Banking Industry," Journal of Advertising Research. 42(2): 7-22
Psychographics
Ongena, S. and Smith, D. C. (2000). "What Determines the Number of Bank Relationships: Cross-country Evidence," Journal of Financial Intermediation, vol. 9 (January 2000), pp. 26-56.
Globalization and Banking
Schubert, R. (2003, January). Analyzing and managing risk - an opportunity for banks. News for Banks. UBS. Retrieved January 25, 2005 from Web site: http://66.102.7.104/search?q=cache:98qKN9TAoOYJ:www.u bs.com/1/ShowMedia/bank_for_banks/news/archive%3Fcont
Portfolio Risk Management
So You Wanna Sell A Script. SELLING YOUR SCREENPLAY. 18 February 2004. http://www.soyouwannasellascript.com/source/selling.cfm
Television Pilots
Federal Reserve Bank of New York - Banking Information- E-Banking. On the Internet at www.newyorkfed.org/education/ebanking/print.html E-Banking delivery channels. The Financial Gazette. November 2004. On the Internet at http://www.fingaz.co.zw/fingaz/200
E-Banking Operations
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