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Sivulka, Juliann. "Historical and Psychological Perspectives of the Erotic Appeal in Advertising." In Sex in Advertising: Perspectives on the Erotic Appeal. Eds, Tom Reichert and Jacqueline Lambiase. London: Lawrence Erlbaum Publishers, 2003.
Sex in Advertising

Prakash, Ved. "Sex Roles and Advertising Preferences." Journal of Advertising Research May/June 1992: 43-53.
Consumer Behavior

Sloan, Pt and Carol Krol. "Underwear Ads Caught in Bind Over Sex Appeal." Advertising Age. 67, 28. 8 July 1996. Academic Search Premier. AUC Lib. EBSCOhost.
Sex in Advertising

Taflinger, Richard F. "Taking ADvantage: You and Me, Babe: Sex and Advertising." May 28 1996. Retrieved July 23 2005 from:http://www.wsu.edu:8080/~taflinge/sex.html
Sexuality in Advertising

Steinem, Gloria. "Sex, Lies & Advertising." MS Magazine Jul./Aug. 1990. Available: http://www.publishingbiz.com/html/articlebysteinem.html (Accessed 6 Jun 2005).
“Sex, Lies & Advertising”