(noun) bait and switch,
a Deceptive Way Of Selling That Involves Advertising A Product At A Very Low Price In Order To Attract Customers Who Are Then Persuaded To Switch To A More Expensive Product
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Skiba, R. (1997). [2]Code-switching as a countenance of language interference. The Internet TESL
The Power of Code-Switching
Mccoy-Pinderhughes, P. (November 2001). Making the Switch. Black Enterprise, 32(4), 105.
Funeral Industry
London School of Economics, Market foreclosure and exclusivity contracts when consumers have switching costs. October 10, 2004 http://www.tprc.org/ABSTRACTS99/VALLETTIPAP.PDF
Airline Industry
Smith, E.E., Jonides, G.A., Miller, A. Reuter-lorenz, P., Koeppe, R.A. (2001). The neural basis of task switching in working memory: effects of performance and aging. Proceedings of the National Academy of Sciences, 98, 2095-2100.
Human Memory
Phillips, Barry W. (1995). ATM At The Edges: (Asynchronous Transfer Mode Switching Equipment Vendors Devise Strategies To Lure Data Services Customers). Telephony, Sept. 4.
ATM (Asynchronous Transfer Mode Networks)
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