Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing
Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing
Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications
"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/marketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics
Gronroos, C. (1994). From marketing mix to relationship marketing: Towards a paradigm shift in marketing. Asia-Australia Marketing Journal, 2(1), 9-29.
Customer Satisfaction
|
| |
Essay 411.com is a FREE academic essay service that provides users with useful
information about essay topics including BA'S MARKETING OBJECTIVES essays. It was specifically designed so that
users could obtain this BA'S MARKETING OBJECTIVES essays information easily and quickly and see it displayed all on one page.
You can find here BA'S MARKETING OBJECTIVES essay definition, BA'S MARKETING OBJECTIVES essays sources and also links to essays on BA'S MARKETING OBJECTIVES.
Copyrights:
|
|
Ads by termpapers2000.com
Ads by termpapers2000.com
|
|
|
|
|