IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing
McDonald, Colin. "Sponsorship and the Image of the Sponsor." European Journal of Marketing 25, 11: 31-38. 1991.
Ambush Marketing
Children's Miracle Network [Online] available at: http://www.cmn .org/web/sponsors/sponsor pages/marriott.htm
International Strategic Management in the Service Sector
"Soccer History" Retrieved from http://www.wsoccer.com/history_and_rules/soccer_history.htm Accessed on 12 April, 2004
Soccer
Michelle E. Lyons, "World Conference against Racism: New Avenues for Slavery Reparations?," Vanderbilt Journal of Transnational Law 35, no. 4 (2002) [cited 26 November 2004] [database on-line]; available from Questia, http://www.questia.com/.
African-America Reparations
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