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Westberg, K.J. (2004). "The impact of cause-related marketing on consumer attitude to the brand and purchase intention: A comparison with sponsorship and sales promotion." Australian Digital Thesis Program, Griffith University. Retrieved February 20, 2005
Cause-Related Marketing
Dean, D. H. (1999). Brand Endorsement, Popularity and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes. Journal of Advertising, 28(3), 1. Retrieved July 31, 2005, from Questia database, http://www.questia.com.
Organic Foods Purchase
Wilson, T.D., Dunn, D.S., Kraft, D., & Lisle, D.J. (1989). Introspection, Attitude Change, and Attitude-Behavior Consistency: The disruptive effects of explaining why we feel the way we do. In Advances in Experimental Social Psychology, 22, Leonard Berkow
Consumer Psychology and Marketing Performance
Louisiana Purchase. http://www.virtualology.com/virtualpubliclibrary/hallofthehistoricarchives/LOUISIANA-PURCHASE.org/
America’s Industrial Revolution
Jun, Minjoon and Zhilin Yang. (2002). Consumer Perception of E-Service Quality: From Internet Purchaser and Non-Purchaser Perspectives. Journal of Business Strategies, 19(1):19.
Library Services Performance
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