Grier, Sonya A. and Brumbaugh, Anne M. (1999) Noticing cultural differences: Ad meanings creted by target and non-target markets. Journal of Advertising, 28 (1), p. 79
Marketing to Gay Consumers
(GlanzWilliamIndustry ads target Bell broadband billJune 1, 2001)Glanz, William. "Industry ads target Bell broadband bill." The Washington Times [Washington] June 1, 2001.
SBC Communications
(State targets economic expansionTim Anderson5/13/2003)State targets economic expansion. Ed. Tim Anderson. 5/13/2003. NASVF. 3 Dec. 2003 <http://www.nasvf.org/web/allpress.nsf/pages/6874>.
Cincinnati and Lawrenceburg
(FinkleJimSBC Targets Cox Communications to Regain Customers18 Mar. 2003)Finkle, Jim. "SBC Targets Cox Communications to Regain Customers" Knight Ridder/Tribune Business News [Fort Worth] 18 Mar 2003; Business.
SBC Communications
Grewal, D., Baker, J. Levy, M., Voss, G. 2003, 'The Effects of Wait Expectations and Store Atmosphere Evaluations on Patronage Intentions in Service-Intensive Retail Stores,' Journal of Retailing, vol. 79, no. 4, pp. 259-268.
Internationalization of Branding
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