| |
Ford unveils unprecedented advertising, marketing campaign for all-new 2004 F-150. 27 August, 2003. Retrieved from [3]http://www.ford-trucks.com/news/idx/10/205/2003/article/08272003__F ord_Unveils_Unprecedented_Advertising_Marketing_Campaign_For_AllNew_20
Integrated Marketing Communications
Fishbein, Martin, Susan E. Middlestadt, and Role of Advertising in Social Marketing Conference 1995, Atlanta, Ga. Social Marketing: Theoretical and Practical Perspectives. Ed. Marvin E. Goldberg. Mahwah, NJ: Lawrence Erlbaum Associates, 1997.
Breaking into the Asian Market
Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.
Procter and Gamble (P & G)
Tellis, Gerard J. Effective Advertising : Understanding When, How, and Why Advertising Works. Thousand Oaks, Calif.: Sage Publications, 2004.
The Greek Foods Industry
Twedt, Dick Warren. "How To Plan New Products, Improve Old Ones, and Create Better Advertising." Journal of Marketing January1969, 53-57.
Managing Marketing Communications
|
|
