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Sources list for ARE THE FOUR P'S RELEVANT IN TODAY'S MARKETING WORLD

Brown, S. "The role of advertising today." Marketing Monthly. Oct. 2003. Retrieved Feb. 7, 2004, One Vision Web site: http://www.onevision.co.uk/xq/ASP/id.864/qx/default.htm?CT=LeftNav
TV Commercials

Foster, John Bellamy and Fred Magdoff. (1998, July-August). "Liebig, Marx, and the Depletion of Soil Fertility: Relevance for Today's Agriculture." Monthly Review, 50(3):32.
Agricultural Practices in Emerging Nations

Wilson, Dr. R.F. "The Six Simple Principles of Viral Marketing." Web Marketing Today. Issue 70. Feb. 1, 2000. Retrieved Apr. 26, 2004: http://www.wilsonweb.com/wmt5/viral-principles.htm
Viral Marketing

WEB MARKETING TODAY, Insurance Relationship Marketing, Issue 51. December 1, 1998
Marketing Insurance on the Web

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

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ARE THE FOUR P'S RELEVANT IN TODAY'S MARKETING WORLD essays

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