Parsons I, Green-Burgeson D, Styne DM. Calories per hour: Television commercials target children for unhealthy dietary habits. American Federation for Medical Research Midwestern Regional Meeting.. J Investig Med 1998;46:88A.
Children and Obesity
Thorson, E. & Friestad, M. (1988). The Effects of Emotion on Episodic Memory for Television Commercials. In Cognitive and Affective Responses to Advertising, P. Cafferata and A. Tybout, eds. New York: Lexington Books.
Consumer Psychology and Marketing Performance
Larson, M.S. (2001) "Interactions, Activities and Gender in Children's Television Commercials: A Content Analysis" Journal of Broadcasting & Electronic Media (45)1, 41. http://web4.infotrac.galegroup.com/itw/infomark/550/451/56096905w4/purl=rc1_ITOF_0_A73
The Effect of Media
Minorities in children's television commercials: new, improved, and stereotyped. Journal of Consumer Affairs; 6/22/2003; Reece, Bonnie B.
Colored Woman and the Media
LASKEY, HENRY A., ELLEN DAY, and MELVIN R. CRASK. "Typology of Main Message Strategies for Television Commercials." Journal of Advertising 18, 1 (1989): 36-41.
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