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Kyle, Bobette. (2004). "8 Lessons in Strategic Marketing a La Daddy Daycare." Available: http://www.internetbasedmom.com/articles2/strategic_marketing.html
EMSDS (Emergency Medical Services Daycare Service)
Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
MacLaughlin, S. (2001), cited in Trifiletti, R. (2002), `Strategic Marketing: The Coca-Cola Company vs. Pepsi Co', European Journal Of Marketing, Volume 12, Number 4, pages 138-175
Business Growth Strategies
Cravens, D. W. (1998). Strategic Marketing. Boston: Irwin.
Delta Airlines Strategic Analysis
David A. Aaker, Strategic Marketing Management, 6^th ed., New York: Wiley, 2001, p. 278.
Strategic Alliances
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