Tollison, Robert P., and Kaplan, David P., and Higgins, Richard S. Competition and Concentration: The Economics of the Carbonated Soft Drink Industry. Massachusetts: Lexington Books, 1991.
The US Soft Drink Industry
World of Information Report (2004) `The Market for Soft drinks in Thailand' Retrieved from http://worldofinformation.safeshopper.com/39/1238.htm?547 Accessed on 25 April 2004
Soft Drink Industry in Thailand and U.K.
"Porter's five forces: Assessing the balance of power in a business situation" Mind tools 22 Aug. 2006 mind tools http://www.mindtools.com/pages/article/newTMC_08.htm
Porter's Five Forces
"Soft Drinks Dominate Take-Home Beverage Business." Beverage Digest, January 22, 1997.
The US Soft Drink Industry
QuickMBA. "Porter's Five Forces." Retrieved March 27, 2004. Available: http://www.quickmba.com/strategy/porter.shtml
"Five Forces Analysis of Competitive Structure"
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