LEVITT, THEODORE. "The Globalization of Markets." Harvard Business Review 61. 3 (1983): 92-102.
Marketing Challenges
Levitt, Theodore: Innovation in Marketing (1962) New York: McGraw-Hill
Global Marketing
Levitt, Theodore: "Innovations in Marketing" McGraw-Hill, 1962
Doing Business in Japan
Levitt, Theodore: Innovations in Marketing (1962) New York: McGraw Hill, p. 1
International Marketing
Levitt, Theodore: (1962) Innovations in Marketing New York: McGraw Hill Publishers
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