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Papers Available for Analysis Of Tag Heuer And Omega Watch Brands On Print Advertisements |
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Sources list for ANALYSIS OF TAG HEUER AND OMEGA WATCH BRANDS ON PRINT ADVERTISEMENTS |
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Temporal, Paul. (not dated). The Power of Brands: How to enhance your brand in Asia. In Orient Pacific. Available: http://www.orientpacific.com/brands.htm
Brand Names Versus Generics
Orubeondo, A. 2000. Bring branding online and watch ROI. Infoworld. 18 December, pg 51.
Online Brand Building and Management
Hart, Susannah. (1998). The Future for Brands. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
Brown, S., R. Kozinets, and J. Sherry. (July 2003). Teaching old brands new tricks: Retro branding and the revival of brand meaning. Journal of Marketing, Vol. 67.
Consumer Behavior Study in International Banking
Tragos, William H. International Branding. In Brands: The new wealth creators. London: Macmillian Press Ltd.
Brand Names Versus Generics
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