"Herb Kelleher, Executive Chairman of Southwest Airlines talks about Building Leaders and how their Innovative People-culture has lifted the Airline to Success" Retrieved From http://www.babsoninsight.com/contentmgr/showdetails.php/id/793 Accessed 31 Augu
Ethics in Southwest Airlines
Moschetti, M. T. "United Airlines and Continental Airlines: Modern Organizational Structure." Retrieved Nov. 17, 2003: http://www.tildenm.com/hodgepodge/papers/UAL.pdf
United Airlines
Continental Airlines announces resumption of initial public offering of regional airline subsidiary. (February 25, 2002). Continental Airlines: recent press releases. April 10, 2003. [Online]. Available: http://www.continental.com/dash/build_dash.asp? cor
Regional Jets and the Aviation Industry
Freiberg, Kevin and Jackie Freiberg: Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success (1996) Austin TX: Bard Press
Southwest Airlines' Marketing Strategy
Freiberg, Kevin and Jackie Freiberg: Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success (1996) Austin TX: Bard Press
Continental and Southwest Airlines
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