Airline Marketing Risks4 P S essays

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	3	Sources list for AIRLINE MARKETING RISKS4 P S
	Driver, John., C. (1999), "Developments in Airline Marketing Practice", Journal of Marketing Practice: Applied Marketing Science, Vol. 5, No.5, pp.134-150 The Airline Industry and British Airways Driver, John C. (2001). `Airline marketing in regulatory context'. Marketing Intelligence & planning 19/2: 125-135 The Airline Industry and British Airways Shaw, S. (1985). Airline Marketing Management. London: Pitman Publishing. Adaptive Business-Level Strategies in Airlines Riley, G - `The European Airline Market', Retrieved from www.tutor2u.net/case_study_European_Airlines.pdf accessed on 03/18/2004 The European Airline Industry Buckley, p. 167. Davis, p. 133-134. Bailey, p. 174. P. 171. P. 52. P. 10. P. 39. Wylie, p. 73. Pp. 134-135. 1 The American-Japanese Relationship