IEG. (2001). "IEG sponsorship report." Sponsorship.com, 20 (24): 4-5; From: Kelley & Kowalczyk, (2003), "Cause marketing: Opportunities for assisting exempt organizations and sponsors."
Cause-Related Marketing
"Executive PayWatch Database." AFL-CIO. 2004. AFL-CIO. 20 Feb. 2004 <http://www.aflcio.org/corporateamerica/paywatch/ceou/database.cfm>.
Executive Compensation
Wight, Ian. "Sponsorship on a Small Budget." Presented at the Strategic Sponsorship Conference, February, London. 1991.
Ambush Marketing
"Terms and Methodology." AFL-CIO. 2004. AFL-CIO. 20 Feb. 2004 <http://www.aflcio.org/corporateamerica/paywatch/ceou/ceou_terms.cfm>.
Executive Compensation
George Homsy, "The Market Rules: When Are Corporate Sponsorships Too Much of a Good Thing?," Planning Nov. 2001.
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