Internet Advertising Analysis. Retrieved from http://www.internet-advertising-ia.com/Internet_Advertising/Advertising_23.htm Accessed on 18 July, 2004
The Cost of Advertising
Brown, S. "The role of advertising today." Marketing Monthly. Oct. 2003. Retrieved Feb. 7, 2004, One Vision Web site: http://www.onevision.co.uk/xq/ASP/id.864/qx/default.htm?CT=LeftNav
TV Commercials
Bezjian-Avery, Alexa, Bobby Calder, and Dawn Iacobucci (1998), "Interactive Advertising vs.Traditional Advertising," Journal of Advertising Research, 38 (4), 23-32
Psychographics
Foxworth, Marilyn. Aunt Jemima, Uncle Ben, and Rastus: Blacks in Advertising, Yesterday, Today, and Tomorrow. Westport, CT: Praeger, 1994.
Black Women on Early Television
Barton, Bruce. "ADVERTISING IS . . .." Department of Advertising, University of Texas Austin, 19 Aug 04. http://advertising.utexas.edu/research/quotes/Q100.html
Politics of Advertising
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